LOCATION: HK / CHN
Plasticity Forum is a project of Ocean Recovery Alliance and the Republic of Everyone, and was created as a discussion about the future of plastic, and how new technologies and innovation can bring about reduced environmental impacts.
Plasticity partnered with us for Facebook/weibo maintenance from 2015. We were supporting client on page monitoring, content development, campaign/mini game development to drive engagement from target audience. Customized video feed format (4-panel) was implemented and received good feedbacks from users. This campaign were incredibly engaged with their supporters, both online and in person. The live activity focused on environmental sustainability and the result was a near 20k new fans has been drawn to fan-page and weibo within 2 months, and higher post engagement rate is maintained.